THE ONLINE COPYWRITER'S HANDBOOK, Robert W. Bly

In The Online Copywriter's Handbook, Robert W.Bly -- one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook -- turns his attention to the unlimited marketplace of the Internet. The Result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.

While the psychological hot buttons and decision drivers may be similiar, the techniques of persuasion online are different --often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:

• Website
• Banner ads
• Web-based documents
• Home pages
• Landing Pages
• And more!
• Internet direct mail
• E-zines

Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable result!

Rp 99.000
Qty: Beli Sekarang
Tersedia
Berat (gram)	700

INFO BUKU

Judul: The Online Copywriter's Handbook

Penulis: Robert W. Bly

Penerbit: McGraw-Hill

Edisi: 2002

Halaman: 319

Ukuran: 14 x 22 x 2cm

Sampul: Soft Cover

Bahasa: English

Kondisi: Buku Bekas Koleksi Pribadi

Lokasi: 004/Bly/o